What will happen to the coworkings in 2020?
After a few years of growth growth, 2020 will be the first year in which no more coworkings will be opened than in the previous year. However, this trend does not respond to a depletion of the business model, but to a reinvention of it. In this publication we analyze the keys to what is happening in the sector.
Despite the reduction in global growth, it is projected that by 2020 hundreds of these spaces will be opened successfully. However, many of these openings correspond to existing brands or extensions of spaces. Although coworking is still a business model related to entrepreneurs and small entrepreneurs, this could be a symptom that franchises have settled in the market. On the other hand, the majority of the sector is committed to growing its community and its members to obtain higher profit margins.
Quality and community
The initial value offer of the coworking spaces was by contrast: it was about moving away from the old traditional office. Today, users demand much more. Coworkers want to build a group identity, interact with others and recognize themselves in common values. For this to happen, space managers must listen to the needs of their members, organize events and diversify their offer. In this way, a unique value is given to coworking that makes it irreplaceable.
New forms of income
Renting space and registering are basic ways to generate profits, but trends point much further. Again, it is about anticipating the needs of coworkers and entrepreneurs. The acquisition of digital and software companies, in addition to the services of consulting and consulting services are some examples. Thus, coworking have the opportunity to explore new territories and expand their sector.
Consolidation of space as a service (SPaaS )
Office services reinvented in a complete space at the service of a company grow. This trend was already echoing when AirBnb turned to Cloud Coworking to establish its spaces. Full services download procedures and micro-management companies so that they can focus on being more agile in the development of their business. The space as a service offers furniture, adaptation, digital solutions, technology and personnel, considering it as a unique structural solution.
New rules of the game: cooking, housing and brandboxingDiversification has not only transformed the coworking service portfolio, it has also brought transformative solutions. Coliving remains an attractive area for investors, so it seems logical that some spaces develop a symbiosis between common work and living areas. Shared space models extend to other traditional areas, such as brandboxing (a space solution for retailers) and shared kitchens. In short, the creative economy and coworking will be more united than ever in the next year.